nxycjt.com

Business Wire, July 27, 2010

DENVER — Equal Sector investing notched another victory earlier this month when
the ALPS Equal Sector Weight Exchange Traded Fund (ETF) (NYSE: EQL)
outperformed the S&P 500 Index in its first year of operations. EQL,
which was launched on July 7, 2009, generated a total return of 17.06%
vs. 16.74% for the S&P 500 for the year ended July 7, 2010.1

[Table Omitted]

Performance as of 6/30/2010.

*Market price returns are based on the midpoint of
the bid/ask spread at 4 p.m. ET and do not represent the returns an
investor would receive if shares were traded at other times.

Performance data quoted represents past performance. Past
performance does not guarantee future results. Current performance may
be higher or lower than actual data quoted. Call 1.866.675.2639 or visit www.alpsetfs.com
for current month end performance.

While the concept of equal-weight indexing is not altogether new, Equal
Sector investing takes a slightly different approach. Most equal-weight
indexes are based at the stock level states ALPS Director of Investment
Research and Strategy, Jeremy Held.* EQL is an important extension of
the equal-weight concept in that it specifically addresses sector risk,
which we consider to be a much more important and fundamental risk to
client portfolios than individual stocks.

Over the last 30 years the largest annual declines in the S&P 500 have
been precipitated by a crash in the markets largest sector. In 1981 it
was Energy. In 2000 it was Technology stocks. Most recently in 2008 it
was the Financial sector. An Equal Sector strategy can minimize the
negative impact of any one sector. At the same time by offering
meaningful exposure to each sector of the market, it allows investors
the ability to participate in market rallies regardless of where they
occur.

There are signs that the Equal Sector concept may be catching on. In
what has been a very challenging environment for new ETF launches EQL
raised just over $40 million in the last year. In the crowded large-cap
blend ETF category in which 18 new ETFs were launched, only 2 gathered
more assets than EQL according to data from Charles Schwab.2

Philip Mead CFA, Chief Investment Officer with Feltz WealthPlan in
Omaha, NE, is currently using EQL as part of its US equity strategy.
According to Mead, The Equal Sector ETF acts as a core around which we
build complete allocation strategies. The strict rebalancing employed in
EQL fits well with the needs of todays investors. It gives them broad
exposure to US equities, but also helps them avoid being overexposed to
asset-pricing bubbles.

For more information on EQL, call (866) 675-2639 or visit www.alpsetfs.com.

About ALPS Advisors, Inc.

ALPS Advisors, Inc. is a Denver-based outsourcing solution for
administration, compliance, fund accounting, legal, marketing, tax
administration, transfer agency and shareholder services.

The ALPS Equal Sector Weight ETF is an ETF of ETFs that delivers
exposure to the US Large Cap Equity market by investing equal
proportions in each of the 9 Select Sector SPDRs.

ALPS and WealthPlan are unaffiliated entities.

ALPS Distributors, Inc., a registered broker-dealer, is distributor
for the ALPS Equal Sector Weight ETF.

*Registered Representative of ALPS Distributors, Inc.

1 Bloomberg2 Charles
Schwab as July 7, 2010.3 Fund inception
date July 6, 2009.4 The Banc of America
Securities (BASMLESW) Merrill Lynch Equal Sector Weight Index is a U.S.
equity index comprised, in equal weights, of nine sub-indices. BASMLESW
is a price-return index.

The investment return and principal value of an investment will
fluctuate so that an investors shares, when redeemed, may be worth more
or less than their original cost.

An investor should consider investment objectives, risks, charges
and expenses carefully before investing. To obtain a prospectus, which
contains this and other information, call 1-866-675-2639 or visit www.alpsetfs.com.
Read the prospectus carefully before investing.

The Funds investment performance, because it is a fund of funds,
depends on the investment performance of the Underlying Sector ETFs in
which it invests. An investment in the Fund is subject to the risks
associated with the Underlying Sector ETFs that comprise the Underlying
Index. The Fund will indirectly pay a proportional share of the
asset-based fees of the Underlying Sector ETFs in which it invests.

The Fund is subject to the Underlying Sector ETFs Risks, making it
subject to certain risks specific to each Underlying Sector ETF. The
Fund is considered non-diversified which could cause greater fluctuation
in share price than would occur in a diversified fund
e.t.f.